The keys to the success of the Anderson Foundation’s fundraising events lies in the unique character of every occasion. Every event is memorable for all the right reasons.
Two annual events form the backbone of the Foundation’s fundraising, a summer ball held at the iconic Corinthia Hotel, and a Christmas luncheon at the Rosewood in London. There are also numerous sports and social events which people can take part in and obtain sponsorship.
Alec Gunn, Chief Executive of The Commodity Centre and long-time supporter of the Foundation, says:
“Mark Anderson’s success in winning corporate supporters is born out of a commercial aim to always give value at his events. It means as guests we have no hesitation in inviting our clients, family and friends as we know they’re really going to appreciate it.”
Auction lots are always unique offers, one of a kind items or completely individual experiences not available elsewhere. Stephen Stone, Chief Executive of Crest Nicholson, added:
“We’ve been involved with the Foundation’s events for more than 10 years and very much feel a part of it. You’re not pushed to do anything, you enjoy yourself as well as contributing. Being a friend and a colleague makes being a giver quite natural.”
The Foundation is able to access influential and generous corporate donors thanks to the credibility and the trust it has built up by delivering value. It does that twice, firstly in offering an impressive product (in the form of the events and the auction lots), and secondly in demonstrating how efficiently and effectively it uses the money raised.
For donors used to more tangible assets that value may be found in the experience, but it is nevertheless enriching. Lloyd Moncur, Director, Institutional Sales and Trading, Gain Capital, explains:
“When you contribute to something you know is worthwhile and you feel like you’re rewarded for it, then you know you’re doing the right thing.”